Young-Ji Cho
multimedia creative looking for her next opportunity
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Spring Concert

Event Marketing, Poster Design

Amherst College Spring Concert 2018

I was tasked to conceptualize and design the poster and admission ticket for Amherst College's 2018 Spring Concert ft. DRAM, The Main Squeeze, and Chelsea Cutler. All designs went through Agency and Office approval. Below are the final designs.

I firstly researched each artist in order to produce a concept that would effectively communicate information while reflecting music style and visual identity. Since DRAM was our feature artist, I focused heavily on his aesthetic and made him the most prominent part of the poster layout. The bright but slightly muted, vintage inspired colors and fonts are meant to reflect his soulful, cheerful vibe.

Skills: Adobe Photoshop, Adobe Illustrator, Poster Design, Time Management, Communication