Below are hypothetical examples I created for some of my favorite Beauty/Skincare and Fashion brands to showcase my skill in graphic and digital design.
I used a combination of clear fonts, clean lines, and white space with pops of bright color and interesting texture to achieve a minimalist look that reflected each brand’s aesthetic but maintained my personal style. Overall the designs are fresh and fun while still being uncluttered and easily digestible.
Click on each photo for a lightbox view.
EXAMPLE SOCIAL MEDIA CAMPAIGN: THE MIX-INS
I noticed on Loli’s website that they grouped their products into 3 categories: bases, minis, and mix-ins. Because a unique selling point of this brand is their “mask it yourself” model, I thought a nice social media campaign could be to focus on each component. In the visual asset examples above, I look at the Mix-Ins, highlighting one product for each post. Both visually pleasing and informative, the posts parallel the brand’s black and white logo/assets well and reflect its transparent, practical, and fun approach. A way to enhance the posts would be to add shopping links for each product, as well as add detail in the captions.