I had to come up with marketing assets for a Welcome Back Bash the Campus Activities Board at Amherst College was hosting in the fall of 2018.
I wanted to portray a fun, summery mood since this event was still pretty close to summer and I wanted to reflect the upbeat, celebratory nature of the event as a welcome back bash. I did so by using bright colors that evoked the sky and sunset on a warm, summer evening. I also played with geometric shapes, lines, and curves in order to leave the theme more subtle and open ended but be suggestive enough of party poppers and celebration.
After drawing up a draft, I transferred the file onto Adobe Illustrator and found matching fonts and vectorized the shapes. I came up with a white and black variation, and these designs were then used on giveaway tank-tops, an event poster, and table tents distributed throughout the College campus.
Skills: Adobe Illustrator, Adobe Photoshop, Tshirt Design, Poster Design, Digital Illustration