AC AFTER DARK LOGO REBRAND
AC After Dark is a program at Amherst College that provides events and programming during weekend nights for those seeking alternatives to the typical social scene. I was tasked with taking the original logo below and updating it for a more graphic, vectorized look.
On the right, you can see my initial sketch ideas. I wanted to keep the feel of the image pretty similar. I decided to incorporate purple and white (the school colors), A for Amherst, and visual elements to suggest night. The moon acts as a backwards C for "AC" and the stars indicate after dark. I decided to keep the logo crisp and simple, while still communicating all the necessary information.